ANGUS

Proven strengths include excellence in fertility, hardiness, foraging ability and grass conversion efficiency.

Angus cattle are reliable, resilient, efficient and adaptable – all the attributes you might want in a balanced breeding system. Farmers looking to use AngusNZ breeders genetics will find a breed with a high maternal focus, fast-maturing and offering consistent-quality carcass characteristics. Proven strengths include excellence in fertility, hardiness, foraging ability and grass conversion efficiency.

Over the years Angus Genetics have been widely used cross-breeding, becoming increasingly popular in the dairy industry where Angus/dairy cross are recognised for their ease of calving, rapid growth and quality beef.

Not content to corner the market on producing world-class genetics, Angus is also a winner in taste and tenderness: Angus beef consistently achieves top results in carcass quality determinants such as marbling, meat colour and pH.

Making the most of these attributes, AngusNZ has led the way in beef marketing with its flagship top-end beef brand, ‘AngusPure’. Launched in 1998, AngusPure has gone from strength to strength, and AngusPure remains the country’s most successful branded beef product, recognised nationally and internationally for taste, quality and consistency. The success of AngusPure has led to higher demand for Angus cattle, premiums for supply, and increasing demand, growth and prosperity for Angus farmers throughout New Zealand.