May 2025
AngusGS

IMPORTANT REMINDERS
- Ensure you email an electronic (typed) copy of your completed Neogen DNA application form through to dna@pbbnz.combefore sending your samples to PBB.
- Testing is required for sale bulls to comply with your breed’s transfer rules and requirements, including parentage verification. Be sure to review all DNA results before finalising your sale catalogue!
- Turnaround time within 5-6 weeks
- Need help sourcing or sharing DNA data? PBB are experts in data transfer. Contact the DNA team – we make it easy!
PBB DNA – What we do
Our DNA team specialises in providing precise and reliable genetic testing solutions to support breeders in optimising herd performance. We offer parentage verification, genetic profiling, and performance-enhancing analyses, ensuring accurate data for informed breeding decisions.
We work closely with DNA providers to ensure smooth, efficient processing of all testing and registration activities. By leveraging cutting-edge technology, our team helps breeders improve herd genetics, increase productivity, and achieve breeding goals with confidence.
Why choose PBB?
- Comprehensive Testing: We offer a high level of accuracy and reliability in all our testing services.
- Competitive Pricing: Get top-quality services at competitive rates to maximise your value.
- Long-Term Sample Storage: DNA samples are stored for the long term, with retesting available as needed.
- Data Security: Your data is handled with the highest standards of security and confidentiality.
- Seamless Integration: Test results are directly loaded into the beef evaluation system for efficient, real-time updates.
- Monthly Diagnostic Reports: We analyse reports monthly to ensure consistent and valuable insights.
- In-House Parentage Testing: Our parentage analysis is conducted in-house for accuracy and control.
- Expert Data Transfer: We specialise in seamless data transfer to ensure smooth integration with your systems.
- Industry Collaboration: We work closely with industry partners to enhance the beef sector’s progress.
- Friendly, Supportive Team: We make the process easy and provide expert guidance every step of the way.

Need DNA kits?
Order your TSUs or hair cards direct from PBB DNA team, we always have them in stock and available for immediate dispatch.
If you’re just getting started, we can loan you one of our TSU applicators at no cost. Simply request a loan applicator when you’re ready to collect your samples – please note that applicators are loaned for a maximum period of two weeks.
If the applicator is not returned to the PBB office in working condition along with your samples within this timeframe, you will be invoiced the full retail value of the applicator.
Hair cards also available.
Simply email dna@pbbnz.com to place an order.
Order your tags now!

The PBB DNA Team

Megan
Manager of Data & Genetics
Having worked at PBB for a number of years in various roles, Megan oversees everything genetics related. She supports the data and genetics team with all things from order submission, and interpreting results, to genomic evaluations and diagnostic analysing.

Sonya
Customer Engagement Agent
Sonya looks after our customers throughout the DNA submission process. She checks, processes and submits all New Zealand DNA orders going to Neogen and assists with the processing of SPI orders for Australian members. Sonya supports our customers with all general DNA enquires as well as advising on DNA testing requirements to meet breed rules and regulations. Sonya also handles our tag and TSU orders.

Sophie
Genetics Technician
Sophie has taken on the permanent position of Genetics Technician with the DNA team. She runs the parentage analysis for nearly all of the NZ breeds under the PBB umbrella, using the Helical parentage system. She ensures all DNA results are loaded into BREEDPLAN and other relevant systems such as the DNA Portal, as well as looking after DNA data transfer requests – working with third parties including overseas breed Associations and other DNA service providers. Sophie also supports customers with all general DNA enquires, including DNA testing requirements to meet breed rules and regulations.
Genomics
Should you notice your animals not displaying “Genomics” as a Trait Analysed online following SNP testing, please contact your DNA service provider.
Contact Rochelle, PBB’s Genetics Data Analyst, if the animals were tested through Neogen & PBB (alternative service providers must be contacted directly).
Diagnostic reports
Please respond to Rochelle if she contacts you regarding animals that have been identified in the diagnostic report. These animals’ EBVs have not been genomically enhanced (and do not display “Genomics” as a Trait Analysed) so it is important we work together to get these issues resolved!
PBB DNA Team
Megan, Sonya and Sophie
E: dna@pbbnz.com
P: 06 323 4484
W: https://www.pbbnz.com/services/genomics/