December 2025
Submit your PBB DNA test the easy way – through Helical
The PBB DNA team have been working to bring you the DNA Test Request online ordering feature via the Helical system interface.
- Order your DNA testing in just a few clicks.
- This newly available feature for clients DNA testing through PBB removes the need to fill out the DNA application form.
- Animals that require testing can simply be selected from your ownership list (alternative upload options available for animals not yet registered)
- See your results in real-time as they become available
We have created supporting How-To documents to take you step by step through the process.
DNA Reminders
DNA Cutoff for 2025:
A reminder that the cutoff for DNA samples is 5th December – the next batch will not be sent until 16th January. If you are storing samples, store them in a cool place, but do not freeze.
Sending samples – we recommend couriering your samples to us – there is no need to include a cool pack and these often get damaged in transit. The correct addresses are:
Courier – 75 South Street, Feilding, 4702.
Mail – If you are mailing the samples, then please use our PO Box address: PO BOX 503, Feilding 4740
Test Request – We are pleased to see some clients starting to use the test request function. This is available to Angus and Simmental breeders, and we encourage you to give this a go when submitting your samples.
The Tipsheet can be found here:
IMPORTANT
Genomics
Should you notice your animals not displaying “Genomics” as a Trait Analysed online following SNP testing, please contact your DNA service provider.
Contact Rochelle, PBB’s Genetics Data Analyst, if the animals were tested through Neogen & PBB (alternative service providers must be contacted directly).
Diagnostic reports
Please respond to Rochelle if she contacts you regarding animals that have been identified in the diagnostic report. These animals’ EBVs have not been genomically enhanced (and do not display “Genomics” as a Trait Analysed) so it is important we work together to get these issues resolved!
PBB DNA – What we do
Our DNA team specialises in providing precise and reliable genetic testing solutions to support breeders in optimising herd performance. We offer parentage verification, genetic profiling, and performance-enhancing analyses, ensuring accurate data for informed breeding decisions.
We work closely with DNA providers to ensure smooth, efficient processing of all testing and registration activities. By leveraging cutting-edge technology, our team helps breeders improve herd genetics, increase productivity, and achieve breeding goals with confidence.
Why choose PBB?
- Comprehensive Testing: We offer a high level of accuracy and reliability in all our testing services.
- Competitive Pricing: Get top-quality services at competitive rates to maximise your value.
- Long-Term Sample Storage: DNA samples are stored for the long term, with retesting available as needed.
- Data Security: Your data is handled with the highest standards of security and confidentiality.
- Seamless Integration: Test results are directly loaded into the beef evaluation system for efficient, real-time updates.
- Monthly Diagnostic Reports: We analyse reports monthly to ensure consistent and valuable insights.
- In-House Parentage Testing: Our parentage analysis is conducted in-house for accuracy and control.
- Expert Data Transfer: We specialise in seamless data transfer to ensure smooth integration with your systems.
- Industry Collaboration: We work closely with industry partners to enhance the beef sector’s progress.
- Friendly, Supportive Team: We make the process easy and provide expert guidance every step of the way.
The PBB DNA Team
Lisa
Manager of DNA & Registry
| Lisa grew up on a sheep and beef farm on the Taieri before studying at Massey and building her career in the rural industry. She oversees performance recording for all 10 PBB breeds, she works closely with breed societies to maintain accurate, rule-compliant databases, and supports the Registry team in helping breeders move from manual to electronic data entry. |
Sonya
Customer Engagement Agent
Sonya looks after our customers throughout the DNA submission process. She checks, processes and submits all New Zealand DNA orders going to Neogen and assists with the processing of SPI orders for Australian members. Sonya supports our customers with all general DNA enquires as well as advising on DNA testing requirements to meet breed rules and regulations. Sonya also handles our tag and TSU orders.
Sophie
Genetics Technician
Sophie has taken on the permanent position of Genetics Technician with the DNA team. She runs the parentage analysis for nearly all of the NZ breeds under the PBB umbrella, using the Helical parentage system. She ensures all DNA results are loaded into BREEDPLAN and other relevant systems such as the DNA Portal, as well as looking after DNA data transfer requests – working with third parties including overseas breed Associations and other DNA service providers. Sophie also supports customers with all general DNA enquires, including DNA testing requirements to meet breed rules and regulations.
PBB DNA Team
Lisa, Sonya and Sophie
E: dna@pbbnz.com
P: 06 323 4484
W: https://www.pbbnz.com/services/genomics/