MCDONALD’S NEW ZEALAND SELLS TWO MILLION KILOS OF KIWI ANGUS
McDonald’s New Zealand today announced it has sold two million kilos of New Zealand Angus beef since 2009, a milestone that couldn’t have come at a better time for New Zealand Angus farmers who are entering what is sure to be a prosperous bull selling season.
Since the introduction of Angus beef to the McDonald’s menu in 2009 with the Grand Angus and Mighty Angus, McDonald’s has also introduced a number of promotional Angus burger items, including the Kiwi Angus and Pepper Mayo Angus.
McDonald’s New Zealand’s Managing Director Patrick Wilson says it’s fantastic that McDonald’s restaurants across the country, which are predominantly locally owned and operated by franchisees, can contribute so much to the success of local Angus beef sales.
“All our Angus beef is sourced from Kiwi suppliers, so we’re supporting local businesses and communities with every sale we make. We also use locally produced ingredients wherever we can in our menu, purchasing over 1.4 million kilograms of fresh, locally grown lettuce and 18.8 million kilograms of potatoes in 2011,” says Mr Wilson.
This season, local bull breeders will be set to enjoy the fruits of increased demand which, over the past two years, has seen bull sales increase a whopping 42 percent and the average price of a bull increase by $1237. AngusPure’s chairman, Tim Brittain, says these increases can be largely attributed to McDonald’s Angus burger menu offerings.
“From AngusPure’s point of view the partnership with McDonald’s is fantastic. Over the past two years we have seen a growing interest in farmers wanting to be a part of the Angus trade. It takes two to three years for a bull to have progeny (offspring) and we are already seeing a growth in breeders getting ready for a future increase in sale prospects” says Mr Brittain,
“AngusPure also recognises the opportunity which lies in McDonald’s reputation as a long-standing, well-known brand, with the international platform providing the industry with an exciting prospect to demonstrate New Zealand’s beef quality and nurture the positive outlook of local breeders.”
Patrick Wilson is also eager to share New Zealand’s quality with the world and says that wherever there is an opportunity McDonald’s New Zealand will continue to promote its locally sourced products and suppliers.
“With the huge majority of McDonald’s meat, bread and other produce sourced locally, we take every opportunity to promote the quality of New Zealand products. The large amount of
Kiwi goods that are shipped to McDonald’s markets offshore is true testament of this,” he says.
In 2011 McDonald’s spent $150 million with local suppliers and exported $300 million of local meat, cheese and other produce to McDonald’s markets offshore. Wilson is extremely proud of this achievement and hopes that the commitment and success of McDonald’s New Zealand and its 53 franchisees will continue to reflect positively on local suppliers, like AngusPure.
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